An all-encompassing content creator with a fervent dedication to storytelling aimed at fostering positive connections and behaviors. I excel in a diverse array of disciplines, spanning from social media management and content creation to business branding, employing captivating short and long-form videos, as well as intricate audio engineering. My passion for visual arts serves as the driving force behind my work.

My creative journey commenced with a diploma in fine arts from Sweden, followed by a BA in graphic design, laying the groundwork for my expansive career. Embracing the advancements in DSLR video technology, I emerged as a trailblazer in Australia, honing my craft in cinematic video recording. Leveraging my expertise in graphic and web design, alongside videography and photography, I've played a pivotal role in launching numerous successful businesses on both national and international scales.

Recognizing the burgeoning potential of social media, I was an early adopter of platforms like Instagram, leveraging them to cultivate a personal luxury brand and catapult business ventures. Witnessing the platform's exponential growth, I organically grew my following to 24k, establishing a strong digital presence.

With over two decades of experience in music engineering, recording, mixing, and mastering, I've collaborated with local and international recording artists while also delving into podcast creation and production.

During my leisure time, you can find me immersed in workouts, basketball sessions, and creating music alongside my 12-year-old son.