April Nites represents a brand I meticulously developed from its inception, identifying and addressing a significant market gap that allowed women to comfortably purchase intimate products from home, in what was predominantly a male-dominated industry. Launched in 2007 as a modest enterprise in Brisbane, April Nites rapidly evolved into a nationwide operation, boasting a robust sales network of over 600 consultants. Recently, we've taken our success global, establishing a presence in the UK. My work spans multiple mediums, all unified under the April Nites brand, to ensure a seamless and engaging experience. From catalogue design photography and development to videography training videos and social media campaigns and website design and development.

Crafting content that resonates on social media, especially within the constraints posed by the platforms due to the product's nature, presents a unique challenge. It encourages innovative thinking to produce content that not only adheres to guidelines but also effectively conveys the brand's playful essence

The 2020 pandemic posed significant challenges for many small businesses, with Australian-wide restrictions implemented by the government proving particularly crippling. April Nites faced a critical juncture as the "in-home gathering" restrictions brought our operations to a sudden halt, given our business model's reliance on hosting product parties in people's homes. This situation compelled us to think and act swiftly to preserve our business.
In response, we launched the 'April Nites Covid Bags' promotion. These were mystery "goodie bags" presented in clinical white packaging, each accompanied by clever and witty titles and descriptions. Promoted through our network and sold online, these bags became an instant hit, selling rapidly and ultimately becoming a lifeline for our business during those uncertain times.

The Covid-19 Pandemic necessitated swift adaptation, and in response to the 'In-home gathering' restrictions, we pivoted our parties online. Faced with the challenge of being unable to leave the house to film and capture footage for a promotional video. We innovated by having our consultants provided home-recorded videos, which I skillfully blended with select stock footage to craft a compelling promotional clip. This low-fi, unpolished look aligned perfectly with the times, as people had become accustomed to virtual meetings and calls via Skype and FaceTime. Additionally, with the consumption of YouTube and social media use surging during the lockdowns, I leveraged this trend by editing the promo video in a very "YouTube-esque" style, making it familiar and intimate for an audience increasingly glued to their screens.

Videography empowers businesses to captivate their audience by visually showcasing their offerings and message, thereby strengthening the connection with their brand. At April Nites, I have skillfully filmed, edited, and produced engaging promotional content, alongside comprehensive training modules and product demonstrations, among other projects.

Over the years, I have designed and developed numerous websites, ensuring they seamlessly adapt to technological advancements and the evolving April Nites brand. My designs are responsive, translating well from computer to mobile devices, providing an optimal viewing experience across all platforms. In addition to crafting customer-facing websites, I've also created comprehensive backend platforms and training hubs for our consultant network. These hubs are equipped with training modules, quizzes, videos, and promotional materials, forming a dynamic resource to keep our network connected and deeply engaged

Leveraging my photography expertise, I have conducted captivating cover shoots and produced compelling product photography for our catalogue.

BTS video I filmed and edited from a cover shoot I did for our 'In With Sexy' catalogue.

"Film Your Own is a distinctive business venture I launched, offering a novel concept where we send video packages to guests, enabling them to capture the build-up, ceremony, and reception of a wedding. This approach eliminates the need for an intrusive videographer, resulting in footage that is natural, relaxed, and filled with genuine conversations, truly encapsulating the essence of the wedding day. Once the cameras are returned to our FYO HQ, I take the lead as the video editor, crafting fun and engaging wedding videos from the guest-captured footage. It was crucial to develop a playful and inviting brand that effectively communicated this innovative concept

As the lead video editor, I created promotional videos for the brand as well as establishing efficient workflows for processing, backing up, and editing large video files. I focused on selecting the most impactful moments from the footage collected to create emotional and entertaining edits that narrate the unique story of each wedding.

I developed websites that effectively conveyed the FYO brand, ensuring responsiveness across computers and mobile devices. Additionally, I created the 'FYO Film School,' an online resource featuring tutorials and materials. This platform was designed to equip the selected 'Film Crew' with simplified tips and tricks for operating the equipment and capturing the essence of the big day

Creating a personal brand that aligns with your business ventures has become increasingly vital in today's landscape. It distinguishes you in a saturated market, fostering trust and credibility with your audience. Through meticulous development and upkeep of your personal brand, you open doors to networking with peers, highlighting your expertise, and drawing ideal clients to your endeavors. Whether you're a butcher or a recording artist, a strong personal brand is essential across all industries, serving as a powerful tool for business success.

I have developed branding across multiple mediums, including photography, videography, cover art, web and logo design, as well as VFX and animation tailored specifically for the emerging artist.

Understanding the nuances of various social networks and their unique features is crucial for creating impactful social media content. Each platform, from Instagram Reels and Facebook posts to TikTok videos, caters to distinct audience behaviors and preferences. Additionally, keeping up with the ever-changing algorithms and trends is essential, as it ensures your content remains relevant and visible. Being adept at navigating these platforms and adapting to the digital landscape's dynamic nature guarantees that your message not only reaches but significantly impacts your intended audience. Allowing to create eye catching and engaged content that aligns with your personal brand.